Starting and running a 'freeranger'-type lifestyle enterprise can be an attractive way of 'freeranging', but there can still be potential pitfalls such as over independent thinking, lack of 'heart/head' balance and adoption of generalistic, assumed objectives rather than 'freerange' objectives suited to the enterprise. Lifestyle enterprises can be seen as the vehicles which deliver the satisfaction of an array of multi-dimensional 'freeranger' needs, and as such need a more encompassing system of assessment than a purely financial assessment might deliver.