With financial follies, politicians' expenses fiddles, media manipulations, big firm selling pressures and and what's been called a 'fat cat' culture, or so it may seem to many, perhaps there's every reason for so-called 'ordinary' individuals to take whatever legitimate measures they can to protect themselves and their loved ones - to take self-responsible 'feerange' measures in fact.
Practically, many are - the strong trend in 'growing your own' may well be such an indication. Another key area could be that of effective energy use management, helping not only the self, but also under pressure 'Mother Earth',